Advertising
Net worth of local NYT readers
$800 billion in the New York area, according to a memo distributed by New York Times executives. The figure is from the 2009 Mendelsohn Affluent Head of Household Survey, and has been cited often in the Times‘ ongoing newspaper war with the Wall Street Journal.
Newspaper ad sales decrease in one quarter
29% / $2,800,000,000 for the second quarter of 2009, according to stats released by the Newspaper Association of America this week (analysis by Alan Mutter of Reflections of a Newsosaur here)