By the Numbers
Online display ads viewed
1,089,732 in the first quarter of 2010, according to data released this month from comScore. That’s 15 percent higher than during the same period of 2009, an indicator to some that the online advertising market is growing.
Net worth of local NYT readers
$800 billion in the New York area, according to a memo distributed by New York Times executives. The figure is from the 2009 Mendelsohn Affluent Head of Household Survey, and has been cited often in the Times‘ ongoing newspaper war with the Wall Street Journal.
Number of Web searches in one month
9,716,488,000 in March 2010, according to Nielsen data for the top 10 U.S. search providers.
Size of Google’s index
1,000,000,000,000 in 2008, the last time the company publicly announced the size of its index, according to the official Google blog.
Average annual pay increase for online producers
13% to 14% from 2008 to 2009, according to the Inland Press Association’s Newspaper Industry Compensation Survey. That’s compared to an average 2.1 percent increase for the rest of the newspaper industry during the same period.
Americans who consume online news
61% on a typical day, putting the Internet behind television but before newspapers, according to research from the Project for Excellence in Journalism.
Number of edits on Wikimedia’s sites
1,000,000,000 as of April 16, according to the foundation’s website, which manages several Wiki sites including Wikipedia.
Monthly users of a Facebook game
81,572,860 for Farmville, the most popular game on Facebook, according to April 16 statistics from All Facebook, a site devoted to coverage of the social network.
Cost of a front-page ad on YouTube
$175,000 plus an additional $50,000 spending commitment, according to the company’s rate card. The Business Insider has reported that the spot is occupied 90% of the time.
Adults who read newspaper content weekly
74% in print or online, according to a report (PDF link) from Scarborough Research.