April 2010
You are browsing the archive for April 2010.
Why does search engine optimization matter?
No doubt communications professionals, whether in journalism, advertising or public relations, are used to working with a wide range of specialists – photographers, copy editors, designers, sales representatives, etc. But there’s a new position in many organizations that has grown out of a need to put professionally-produced content in front of new readers: the SEO. [...]
See how a story evolved on Twitter
Twitter has a built-in search function, which performs well at finding Twitter posts in real time. But to dig into Twitter’s archive to see how a story or event evolved over time on the service, the built-in search feature sometimes falls short. Google now has a tool that allows you to search Twitter and visualize [...]
Number of Web searches in one month
9,716,488,000 in March 2010, according to Nielsen data for the top 10 U.S. search providers.
Size of Google’s index
1,000,000,000,000 in 2008, the last time the company publicly announced the size of its index, according to the official Google blog.
On buying a story in the Internet era
It’s hardly surprising that Web journalists should be fast, competitive, ruthless, sensationalist — and willing to do most anything for the story. It will be messy — and fun! — Nick Denton, founder of Gawker Media discussing his decision to pay $5,000 for a next-generation iPhone found in a California bar, which his blog turned [...]
What are the skills of the online journalist?
The Web presents many challenges for news organizations – new consumption patterns, multi-platform distribution and a whole new business model. But it also presents new challenges for individual journalists because producing news online requires many new skills that had previously been absent from legacy media. There is still an emphasis on traditional reporting skills. In [...]
Average annual pay increase for online producers
13% to 14% from 2008 to 2009, according to the Inland Press Association’s Newspaper Industry Compensation Survey. That’s compared to an average 2.1 percent increase for the rest of the newspaper industry during the same period.
Americans who consume online news
61% on a typical day, putting the Internet behind television but before newspapers, according to research from the Project for Excellence in Journalism.
Online Photoshop alternative
Photoshop has become the industry standard for image editing. But for those without access to the desktop version who need to carry out basic image-editing tasks, Adobe has a free online alternative. Just point your browser to Photoshop.com, where you can upload images to edit and then save them to your desktop computer. The functionality isn’t [...]
Why core journalistic skills are crucial
I think the thing that you look for in journalists is the same as I’ts always been. You look for a sense of curiosity, an appetite to understand about the world and a passion to communicate it. Now of course in order to be able to do those things in the future there’s a wider [...]