One of Twitter’s most useful features, even to casual users, is that it allows one to look in on conversations going on all over the world. The downside to that is that the hundreds of thousands of conversations out there must be filtered to make meaning out of them.
One tool that may help is Trendsmap, which places popular topics and phrases on a map, allowing users to drill down to popular content at the city level.
It’s a tool useful to any professional communicator, whether it’s being used to see how a company or brand is being talked about or to seek out story ideas based on online conversations.

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